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SSL Certificates - Geotrust Extended Validation
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Why Use SSL? Key Benefits


The primary reason why SSL is used is to keep sensitive information sent across the Internet encrypted so that only the intended recipient can understand it. This is important because the information you send on the Internet is passed from computer to computer to get to the destination server. Any computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted with an SSL certificate. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to. This protects it from hackers and identity thieves.

In addition to encryption, a proper SSL certificate also provides authentication. This means you can be sure that you are sending information to the right server and not to a criminal’s server. Why is this important? The nature of the Internet means that your customers will often be sending information through several computers. Any of these computers could pretend to be your website and trick your users into sending them personal information.  It is only possible to avoid this by using a proper Public Key Infrastructure (PKI), and getting an SSL Certificate from a trusted SSL provider.

Assures customers that your business is legitimate and your site is secure. It helps:

  • Increase transaction conversion rates
  • Lower shopping cart abandonment
  • Set you apart from your competitors
  • Show customers you care about their security
  • Protect your brand from phishing schemes
    Security: business identity authentication, strong 256-bit encryption, 2048-bit root
    GeoTrust dynamic Secured Seal trustmark

Make a strong security statement with the green address bar. GeoTrust® True BusinessID with EV (Extended Validation) is our premium business-class SSL security product, visually confirming the highest level of authentication available among SSL certificates.

Why we use GeoTrust? The internet’s one million most-visited domains rely on GeoTrust SSL more than any other certificate authority. * GeoTrust is the largest low-cost SSL brand solely focused on security. With GeoTrust, you get inexpensive SSL without sacrificing convenience, choice or reliability. We’re a trusted security partner with a proven track record for reliability, quality and convenience.

* April 2013: Netcraft Survey Shows GeoTrust SSL Secures More Alexa Top 1 Million Domains than Any Other SSL Provider

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Latest Google Announcement on why you need a Secure Site:

Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.

Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. For instance, we have created resources to help webmasters prevent and fix security breaches on their sites.

We want to go even further. At Google I/O a few months ago, we called for “HTTPS everywhere” on the web.

We’ve also seen more and more webmasters adopting HTTPS (also known as HTTP over TLS, or Transport Layer Security), on their website, which is encouraging.

For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We've seen positive results, so we're starting to use HTTPS as a ranking signal. For now it's only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.

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